Cara Delevingne x TAG Heuer “Don’t Crack Under Pressure” campaign: Behind The Scenes

Fashion model and actress Cara Delevingne (born 1992) is one “face” behind TAG Heuer’s “Don’t Crack Under Pressure” campaign. In the series of advertisements, she is pictured with a menacing lion with its fangs out behind her while not forgetting the TAG Heuer wristwatch on her right hand. Was there a real lion behind her during the photoshoot? The answer … More

Watch Brands and the World’s Most Admired Man and Woman

Who are the people in the world you most admire? Perhaps it is one or both of your parents and/or your spouse? Well, based on the answers of more than 37,000 people from 35 countries surveyed by YouGov, an international market research agency, Microsoft Corporation founder Bill Gates and Hollywood actress Angelina Jolie are the world’s most admired man and … More

Patrick Dempsey on vintage TAG Heuer watches

Video: © TANG Portfolio/TimeWerke at TimeWerke Videos on YouTube American Hollywood actor and race car driver Patrick “McDreamy” Dempsey (born in 1966), better known for playing neurosurgeon Dr Derek “McDreamy” Shepherd in the TV series “Grey’s Anatomy”, who bought his TAG Heuer Monaco wears it with pride as it is like a badge of honour. As TAG Heuer’s Brand Ambassador, … More

TAG Heuer Carrera Heuer-02T chronograph with tourbillon: Why it created a “storm”

Why did the TAG Heuer Carrera Heuer-02T create a storm within the Swiss watchmaking industry? Simple, given its key features – the in-house Manufacture movement with the chronograph function and tourbillon, the TAG Heuer Carrera Heuer-02T, priced at CHF14,900 or SGD21,800, is a fraction of what a typical Swiss-made tourbillon would retail for. In addition to the regular production piece … More

TAG Heuer’s Carrera Heuer-02T chronograph with tourbillon explained.

The TAG Heuer Carrera Heuer-02T features not only the chronograph function but the flying tourbillon and its name comes from its movement – the Calibre Heuer-02T. The Calibre Heuer-02T is an in-house Manufacture movement and it is COSC-certified (chronometer-certified). This means that each and every Carrera Heuer-02T watch would have undergone 21 days of testing with the movements certified by … More