SevenFriday M1: Different Disc Time

The M1 is one model from SevenFriday’s second generation collection officially launched by the brand in Basel, Switzerland in March 2014. Like the first generation SevenFriday watches, discs are used to display time. However, it is somewhat different with the discs this time (pun most definitely intended). Rather than use extended arms on two discs for indicating the hours and … More

Grand Seiko SBGA111 Spring Drive 10th Anniversary Limited Edition in stainless steel: Celebrating Spring

When Seiko’s Spring Drive was first launched at the 2005 BaselWorld watch fair, it was hailed as the brand’s most important movement after the famed Astron quartz watch of 1969. While timing in a mechanical watch is regulated by the escapement, this is not the case for Seiko’s Spring Drive. There is no escapement in the Spring Drive; rather timing … More

Baume & Mercier: Celebrating the moments

Pssst, have a moment to share? If you have captured images of celebrations or special moments in your life, then perhaps you can consider sharing them, notably on Baume & Mercier’s official Facebook and Twitter pages or Instagram as part of the brand’s social media contest. Open from 7 April 2014 to 5 May 2014, participants of the contest are … More

Patek Philippe Nautilus Travel Time Chronograph Ref. 5990/1A: the push for more

The Nautilus Travel Time Chronograph Ref. 5990/1A in stainless steel launched at the 2014 BaselWorld watch fair adds another complicated timepiece to Patek Philippe’s Nautilus line. Moreover, the Ref. 5990/1A replaces the Nautilus Chronograph Ref. 5980/1A in steel. In other words, the Ref. 5980/1A which first made its debut in 2006 will be discontinued. However, this does not mean the … More

Who is Sarpaneva?

You may have heard of the watch brand Sarpaneva so why the name and where did it originate from? The brand was created in 2003 by Finnish watchmaker Stepan Sarpaneva. Based in Helsinki, the capital of Finland, Sarpaneva became the country’s only watch brand. While Finland has its horological school: Kelloseppäkoulu – The Finnish School of Watchmaking which was established … More