Understanding and Appreciating the Longines Avigation Watch Type A-7 1935

During the 1930s, “avigation” watches were better known as the Type A-7 – a classification system for Air Force chronograph wristwatches. “Avigation” is a term derived from the words “Aviation” and “Navigation” and such watches were used back then by American Air Force navigators for astronomic navigation or “course determination through the stars”. The Longines Type A-7 US Army Avigation … More

Longines Heritage Military: At the battle font

The Longines Heritage Military is yet another reminder of the brand’s long watchmaking history and is inspired by a watch from the brand’s historical collection housed within the Longines Museum located at its headquarters in Saint-Imier, Switzerland. The Heritage Military is a modern reinterpretation of a historical 1918 Longines watch produced for the military (possibly British or American) in the … More

Longines Master Collection GMT Singapore: Independence Day

With Singapore celebrating its 50th year of independence in 2015, Longines was among the first (and most likely the first) to launch a commemorative timepiece celebrating this Golden Jubilee. The watch is known as its Master Collection GMT Singapore – 50th Anniversary of Independence. This 38.5mm Longines GMT is in 18K rose gold and features Singapore as the representative city … More

Longines: China’s best watch brand for gifting by men

What Swiss watch brand do wealthy Chinese typically opt for when sourcing a gift for men? Well, according to the Hurun Report Chinese Luxury Consumer Survey 2013 released on 15 January 2013, Longines was the only watch brand among the list. Longines was ranked 15th in the “Best Brand for Gifting by Men”. What was interesting from the survey was … More