Our crush on our limited edition TAG Heuer Monaco Gulf


Source: TimeWerke Videos on YouTube

TAG Heuer’s “Don’t Crack Under Pressure” campaign was first launched in 1991 and it was created to pay tribute to the determination of the brand and its ambassadors.

The campaign came to be because sportsmen and sportswomen require intense and full concentration in order to excel in their sport. While facing pressure is inevitable, the brand’s message is that physical sports also involves a strong mental mindset in addition to physical strength and stamina.

Our version of the “Don’t Crack Under Pressure” challenge were attempts to crush and crack open (pun intended) our limited edition TAG Heuer Monaco Gulf CAW2113 with striped on its dial inspired by the Porsche 917 livery.

Watch closely and you might be surprised and even enlightened. Perhaps the question to ask: Do you only see what your mind wants you to see because of your mental blind spot (in a sense, because you scomotise)? Or do also see what many others fail to see?

If we managed to fool you with what you saw in the video, well, do note that it was published on 1 April 2019 – April Fool’s Day, also known as “All Fools’ Day”.

Now who knows the origins of April Fool’s Day?

Well, there isn’t any universally agreed upon history of April Fool’s Day.

One theory is that it started with the Greco-Roman festival known as Hilaria celebrated on 25 March. The celebrations included commoners disguising themselves as nobility to play pranks, masquerades and joking around.

Another possibility is that April Fool’s Day was linked to the first day of Spring or the vernal equinox. The vernal equinox occurs when the Sun is exactly above the Equator, thereby leading to equal lengths of day and night. Such an event happens twice a year, on either 20 or 21 March in the Northern Hemisphere and either 22 or 23 September in the Southern Hemisphere.

In the Northern Hemisphere, the vernal equinox marks the first day of Spring and some speculate that April Fool’s Day is linked to this because Mother Nature fools people with changing and unpredictable weather around this time, according to history.com.

It is even said that the vernal equinox was believed to mark the beginning of the year in the Julian calendar.

There is also mention that April Fool’s Day dates way back to the 16th century. This was after the Gregorian calendar, named after Pope Gregory XIII, was introduced in 1582 to replace the Julian calendar. The switch advanced the New Year to 1 January. Those ignorant of the change and who continued to celebrate the last week of March to 1 April as the new year were in a sense, fools.

Today, April Fool’s Day is a jocular day for pranks and jokes on others. One example is the prank played by Seiko when it introduced the Presage Senbei or Japanese rice crackers dial for three models.

Interestingly, another famous prank was played by the BBC in 1957 when it reported that there was a bumper spaghetti crop harvested from trees in Ticino, an Itaian-speaking region in Southern Switzerland. This will obviously not be a successful prank today but during the 1950s, this Italian dish wasn’t well-known in the United Kingdom and few even knew what it was made from.


Source: YouTube.

Seiko Presage with Senbei 煎餅 rice crackers dial : Totally refreshing.


Source: Seiko Watch Global on YouTube

In recent times, watch dials have been made from textile materials, Formula One cars and even Second World War fighter planes.

But have you heard of one made from food? To be more precise, it is a Japanese snack known as Senbei 煎餅. Yes, Seiko has announced three new Presage models with dials made with Senbei.

Senbei refers to Japanese rice crackers and these are presented in different sizes, shapes and flavours. Japanese rice crackers are typically served to visitors as refreshments and these are served together with green tea.

Seiko’s Presage line already has dials made of porcelain, “shippo” enamel and “urushi” lacquer so it doesn’t come as a surprise to have one made of Senbei. Or does it?

According to Seiko, the challenge was to find the perfect dial colour which in reality would depend on the mix between the soy sauce and rice. Three Presage models resulted: the Soy Sauce model, the Sesame model and the Crystal Sugar model.

That’s not all. The Roman numerals are made of finely-cut “nori” or seaweed. Even more surprising is that the Seiko Presage model has already secured the 2019 “Best Watch with Japanese Tea” Gold Award and the Top Prize for the 2019 “Soy Sauce Watch Competition”.

Now if the Seiko Presage Senbei models didn’t crack you up, well, lighten up and do note that today is 1 April 2019 or April Fool’s Day. The Seiko X Senbei dial is obviously not to be. Now how about that for a refreshing joke?