Franck Muller Harimau: Let the Tiger Roar

What came rushing into our minds when Franck Muller’s Vanguard Hairmau was first sighted were images of military patches. For example, the “Flying Tigers” of the 1st American Volunteer Group of the Chinese Air Force which operated between 1941 to 1942 during the Second World War (their flying tiger insignia was designed by the Walt Disney Company) Then came William … More

Singapore and the watch markets of South-East Asia

In the Far East, namely South-East Asia in particular, it comes as no surprise that Singapore is often the first choice when it comes to the establishment of a watch brand’s boutique in this region. German watch brand and Manufacture Glashütte Original for instance, opened its first South-East Asian boutique in Singapore towards the end of 2015. This is the … More

Franck Muller Boutique: A second home?

Franck Muller’s home-style store concept, notably that of its 2016 addition located at Isetan, Wisma Atria, features sub-divided sections on the shop floor which are designed to look like familiar areas in a typical home like the living room, drawing room, dining room and a library. Such a “home store” concept isn’t new as it was introduced in 2007. The … More

Franck Muller: A new home

It will definitely be easy for watch collectors and fans of Franck Muller to spot the brand’s latest boutique in Singapore. Why? The answer is simple and that is because the new boutique, located at Isetan, Wisma Atria, has a frontage along Singapore’s main shopping belt along Orchard Road. This is not a new shopping centre; rather the boutique is … More

Franck Muller Gothique: Got it?

Does the Franck Muller Gothique look familiar? Perhaps, especially if you had liked the one-of-a-kind Franck Muller PSY watch seen in an earlier article: “싸이 Psy keeping watch “Gangnam Style”. The stretched Roman numeral elements are there and the skull is replaced by the caricature of Psy. Another difference is the date display which is found on the Gothique but … More

Franck Muller: Shenyang Forum

China remains a hot topic these days, especially for luxury brands, including those offering Swiss luxury timepieces. Between January to April 2013, Swiss watch exports to China experienced a significant decline of 25% to 432.5 million Swiss francs from 574.6 million Swiss francs over the same period in 2012, according to the Federation of the Swiss Watch Industry FH. However, … More