Change of Guard at Baume & Mercier

On 1 June 2018, Geoffrey Lefebvre, currently deputy chief executive officer of Jaeger-LeCoultre, will take over the helm as CEO of Baume & Mercier. Both the Jaeger-LeCoultre and Baume & Mercier watch brands are part of the Richemont Group of companies. Also on 1 June 2018, current Baume & Mercier CEO Alain Zimmermann will be the Specialist Watchmakers E-distribution Strategic … More

Watch Brands and the World’s Most Admired Man and Woman

Who are the people in the world you most admire? Perhaps it is one or both of your parents and/or your spouse? Well, based on the answers of more than 37,000 people from 35 countries surveyed by YouGov, an international market research agency, Microsoft Corporation founder Bill Gates and Hollywood actress Angelina Jolie are the world’s most admired man and … More

Baume & Mercier: Celebrating the moments

Pssst, have a moment to share? If you have captured images of celebrations or special moments in your life, then perhaps you can consider sharing them, notably on Baume & Mercier’s official Facebook and Twitter pages or Instagram as part of the brand’s social media contest. Open from 7 April 2014 to 5 May 2014, participants of the contest are … More

Baume & Mercier Clifton Two-Tone timepieces: to watch lovers

Looking for “couple” watches? One option to consider will be Baume & Mercier’s Clifton Two-Tone automatic timepieces. Their Clifton Two-Tone timepieces come in two sizes: in a 41mm diameter steel case housing the Sellita SW260-1 automatic movement (the Clifton 10140) and the smaller version which is powered by the ETA 2671 automatic movement (Clifton 10152). This way, the larger model … More

Baume & Mercier Clifton 1892 Flying Tourbillon: Around 10

At the recent Watches&Wonders exhibition held in Hong Kong in September 2013, the key highlight presented by Baume & Mercier was its Clifton 1892 Flying Tourbillon wristwatch in 18K red gold. The main question for those not too familiar with the brand is probably “why?” The answer is basically related back to Baume & Mercier’s watchmaking history. In 1892, Baume … More

Longines: China’s best watch brand for gifting by men

What Swiss watch brand do wealthy Chinese typically opt for when sourcing a gift for men? Well, according to the Hurun Report Chinese Luxury Consumer Survey 2013 released on 15 January 2013, Longines was the only watch brand among the list. Longines was ranked 15th in the “Best Brand for Gifting by Men”. What was interesting from the survey was … More

Baume & Mercier

Baume & Mercier’s Hampton 10033 is a highly emotional piece as it is a modern re-edition of a historical piece made in the 1940s. Its 18K red gold case has a vintage appeal and it is advisable to have a well-rounded view of this timepiece. The dial features sun-brushed copper tones with black Roman numerals. In line with the emotional … More