Cara Delevingne x TAG Heuer “Don’t Crack Under Pressure” campaign: Behind The Scenes

Fashion model and actress Cara Delevingne (born 1992) is one “face” behind TAG Heuer’s “Don’t Crack Under Pressure” campaign. In the series of advertisements, she is pictured with a menacing lion with its fangs out behind her while not forgetting the TAG Heuer wristwatch on her right hand. Was there a real lion behind her during the photoshoot? The answer … More

Change of Guard at Baume & Mercier

On 1 June 2018, Geoffrey Lefebvre, currently deputy chief executive officer of Jaeger-LeCoultre, will take over the helm as CEO of Baume & Mercier. Both the Jaeger-LeCoultre and Baume & Mercier watch brands are part of the Richemont Group of companies. Also on 1 June 2018, current Baume & Mercier CEO Alain Zimmermann will be the Specialist Watchmakers E-distribution Strategic … More

Watch Brands and the World’s Most Admired Man and Woman

Who are the people in the world you most admire? Perhaps it is one or both of your parents and/or your spouse? Well, based on the answers of more than 37,000 people from 35 countries surveyed by YouGov, an international market research agency, Microsoft Corporation founder Bill Gates and Hollywood actress Angelina Jolie are the world’s most admired man and … More