Raymond Weil Maestro: Classic Moon Serenade

Raymond Weil’s Maestro Moon Phase ladies wristwatch features a mother-of-pearl dial, calendar date pointer and the moon phase display. Click on the image for a better view. Photo: © TANG Portfolio, at BaselWorld 2013

Raymond Weil’s Maestro Moon Phase ladies wristwatch features a mother-of-pearl dial, calendar date pointer and the moon phase display. Click on the image for a better view. Photo: © TANG Portfolio, at BaselWorld 2013

The love of music runs deep within the family-owned Raymond Weil watch brand which is headquartered in Geneva. Founder Raymond Weil, who established his eponymous watch brand in 1976, is a fan of classical music and the opera.

Weil’s two daughters are performing artists. His son-in-law, Olivier Bernheim, who is currently the President and CEO of the brand, is a fan of the opera and his wife (Raymond Weil’s daughter) is a professional pianist.

Olivier Bernheim’s son, Elie, is now the third-generation family member involved in the business and he too, has a keen ear for music. Apart from the piano, Elie Bernheim also plays the cello.

Little wonder why its booth at the recently concluded 2013 BaselWorld watch fair resembled a cello and was nicknamed the “music box”. What’s more, the brand is adopting what Elie Bernheim terms “music” marketing to promote the timepieces and calls itself the “maestro of watchmaking.”

There is therefore no need to explain why the brand has a Maestro collection. The designs for this collection are classic and therein lies its appeal.

One 2013 example is the Maestro Moon Phase ladies watch which “serenades” the fairer sex with its mother-of-pearl dial, a calendar date pointer, moon phase display and diamond-set bezel.

The Maestro Moon Phase has a convenient push-button on the case (at the four o’clock position) for easy setting of the moon phase display. This feminine piece should not be confused with the Maestro Phase de Lune which offers similar features but is more masculine and has a different dial layout. This “moon serenade” is priced at less than 4,000 euros (around US$5,000 or S$6,500).

By the way, did you know that the song “Moon Serenade” is a classic recording by American musician and composer Glenn Miller which was released in May 1939?

SWATCH Sistem: Simplified and innovative

The extremely rare Swatch Kiki Picasso (Code: GZ008) which was launched in 1985 and limited to 140 pieces is the first Swatch Art Special. Photo: © TANG Portfolio, at BaselWorld 2013

The extremely rare Swatch Kiki Picasso (Code: GZ008) which was launched in 1985 and limited to 140 pieces is the first Swatch Art Special. Photo: © TANG Portfolio, at BaselWorld 2013

When is a Picasso not truly a Picasso? When it is an art piece drawn by French artist Christian Chapiron. Well, sort of.

Chapiron, alias Kiki Picasso, goes down in Swatch watch history as the gentleman who helped launch “the love story of Swatch and art” in 1985 when the “Kiki” was launched.

That is because the “Kiki” watch is the first Swatch Art Special, an extremely rare collection as it was limited to 140 pieces with each dial in a different set of colours.

Since then, artists who have had their works featured on “the world’s smallest canvas” as what Swatch refers to its dials, have “helped art escape from galleries and museums to the wrists of millions around the world,” the brand cheekily states.

One of the first Swatch watches made in 1983 (Code: GB102). Photo: © TANG Portfolio, at BaselWorld 2013

One of the first Swatch watches made in 1983 (Code: GB102). Photo: © TANG Portfolio, at BaselWorld 2013

This is what we learnt from the extensive and highly impressive Swatch exhibition held at the 2013 annual BaselWorld fair in Switzerland. This was an exhibition that was not to be missed as the brand showcased almost all the different models it has produced since its launch in March 1983. Even the very first models from 1983 were showcased.

What was also surprising was that this was the first time Swatch was officially present at BaselWorld and it is a befitting welcome especially since 2013 marks the 30th anniversary of the birth of Swatch.

How many million Swatch watches have been produced since 1983? Well, by 2006, the 333 millionth Swatch had already been produced. Going by such a rate, today’s count will easily surpass more than 400 million Swatch watches produced.

One must not forget that it is also because of the success of Swatch and the contributions from the late Nicolas Hayek Senior (1928 to 2010) that we are able to have and continue to enjoy brands such as Breguet, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Tissot and Hamilton.

This was a key point aptly brought up by Charles Blétry, regional brand manager, Swatch Group S.E.A., and discussed in a lively manner as he explained the history of Swatch through its comprehensive displays in the exhibition hall.

We fully agree and sincerely thank Swatch for showcasing such a phenomenal range of their offerings since 1983 at this fair alone. This was undoubtedly one of the best and most comprehensive exhibitions we had experienced.

Of course, what is an anniversary year without a celebratory statement piece? This is the very reason for the creation of the amazing Swatch Sistem51 which celebrates the brand’s credo: simplify and innovate.

The Swatch Sistem51, launched in 2013, is the world’s first mechanical movement fully assembled automatically. It features an automatic movement with 90 hours of power reserve and is Swiss-made. Photo: © TANG Portfolio, at BaselWorld 2013

The Swatch Sistem51, launched in 2013, is the world’s first mechanical movement fully assembled automatically. It features an automatic movement with 90 hours of power reserve and is Swiss-made. Photo: © TANG Portfolio, at BaselWorld 2013

Made of 51 parts, the same number of components used by Swatch for its quartz watches in 1983, the brand lays its claim with the Sistem51 being the world’s only mechanical watch where its assembly is 100% automated.

What’s more, the automatic movement of the Sistem51 has 90 hours of power reserve while not forgetting that it is 100% Swiss-made.

This is a must-have for die-hard Swatch fans. It is also worth serious consideration for those wishing to have a historically-significant mechanical watch from Swatch.

Another Swatch article on timewerke.com that may be of interest: Swatch Sistem51: The story of reality