To mark the 50th anniversary (1969 to 2019) of the famed Zenith El Primero with an integrated chronograph movement that was self-winding, the brand has staged its first “A Star Through Time” exhibition for this part of the world in Singapore.
Staged at the Ngee Ann City Civic Plaza, the exhibition which runs from 28 August 2019 to 1 September 2019 tells the story of the El Primero and showcases historical pieces such as the AH 384 and even the El Primero De Luca 02.1312.400. The Zenith Defy Inventor, the brand’s latest wristwatch is also a key highlight.
This is an exhibition not only for Zenith fans but watch enthusiasts who wish to know more about one of the most iconic chronographs in the history of watchmaking.
This is a travelling exhibition and will make its way to other countries in the region including China.
Currently residing in Warsaw, Poland, professional beatboxer Dharni Ng is known as one of best in the world. Beatboxing is a form of vocal percussion and involves the use of one’s mouth, tongue, lips and voice to mimic the drum and other musical instruments. He became the first person ever to win The Grand Beatbox Battle Championship twice consecutively in 2013 and 2014.
Born in Singapore, Dharni Ng is one of the personalities that is part of Casio Singapore’s 2019 G-Shock “Game Changer” campaign. A total of 27 locals, all of whom faced off multiple challenges to make a name for themselves, were selected for Casio G-Shock’s “Game Changer” campaign.
The other Singaporean “Game Changer” personalities are professional footballer Christopher James van Huizen, fashion creative Valerie Wang and artist Jahan Loh.
Christopher James van Huizen is a midfielder playing for Geylang International FC and he was a team member of the 2015 Malaysia Super League season.
Valerie Wang is a fashion creative as well as a lifestyle and travel blogger. Jahan Loh is a contemporary artist.
How does this “Game Changer” link back to Casio G-Shock? Well, the Casio G-Shocks of 1983 was a game changer in its own right to become the world’s toughest and most extreme watch.
“Personally this campaign is very close to my heart. I was galvanised into a movement when Kikuo Ibe who is fondly known as the father of G-Shock shared his personal adage of never giving up when I first joined the brand.
“His maxim speaks right to my heart where I know many of us are struggling and fighting our own battles to create the toughest watch in the world. That was a major feat in those days and the main thing here is: he believed in himself…. We are all game changers, no matter how big or small our achievements are,” says Yvonne Perpetua Ng, senior regional marketing manger, Casio Singapore.
The Casio G-Shock “Game Changer” campaign is therefore the brand’s way of celebrating your very own game changing moments.