Source: Kendelia Videos on YouTube
The Casio Baby-G x Hello Kitty BA-120-KT-7A shown in the video above was launched in late 2016 and resulted from the collaboration between Casio and Sanrio.
Note: This Casio Baby-G x Hello Kitty is the first G-Shock owned by the young lady who created the video.
This Casio Baby-G X Hello Kitty has what the brand describes as a “cool street culture image”, having been inspired by street art graffiti which became popular in the 1970s and 1980s.
Street art is also known as urban art or guerrilla art. Well-known modern street artists include Banksy, Shepard Fairey and Claudio Ethos.
Two fine examples of street art, one from Banksy and the other from Shepard Fairey, who is also the founder of Obey clothing, can be seen in the video.
These two prints are among the many that are currently being exhibited at the ArtScience Museum at Marina Bay Sands in Singapore. This “Art from the Streets” exhibition, curated by street art expert and writer Magda Danysz, were on display since 13 January 2018 and the exhibition ends on 3 June 2018.
You will immediately see the street art inspiration on the Casio Baby-G x Hello Kitty watch because of what is known as tags. In street art, stylised initials and signatures are known as “tags”.
Baby-G and Hello Kitty tags can be clearly seen on the dial and watch strap.
Interestingly, contemporary street art is said to have begun from “tagging” – the scratching of initials or names on property, particularly in New York during the 1960s.
The special Baby-G X Hello Kitty card that comes with the watch seen in the video and the back cover of the presentation tin bear personalised autographs from the creator of the G-Shock in 1983 – Kikuo Ibe.
It was specially signed by Ibe during his visit to Singapore in September 2017.