SWATCH Sistem: Simplified and innovative

The extremely rare Swatch Kiki Picasso (Code: GZ008) which was launched in 1985 and limited to 140 pieces is the first Swatch Art Special. Photo: © TANG Portfolio, at BaselWorld 2013

The extremely rare Swatch Kiki Picasso (Code: GZ008) which was launched in 1985 and limited to 140 pieces is the first Swatch Art Special. Photo: © TANG Portfolio, at BaselWorld 2013

When is a Picasso not truly a Picasso? When it is an art piece drawn by French artist Christian Chapiron. Well, sort of.

Chapiron, alias Kiki Picasso, goes down in Swatch watch history as the gentleman who helped launch “the love story of Swatch and art” in 1985 when the “Kiki” was launched.

That is because the “Kiki” watch is the first Swatch Art Special, an extremely rare collection as it was limited to 140 pieces with each dial in a different set of colours.

Since then, artists who have had their works featured on “the world’s smallest canvas” as what Swatch refers to its dials, have “helped art escape from galleries and museums to the wrists of millions around the world,” the brand cheekily states.

One of the first Swatch watches made in 1983 (Code: GB102). Photo: © TANG Portfolio, at BaselWorld 2013

One of the first Swatch watches made in 1983 (Code: GB102). Photo: © TANG Portfolio, at BaselWorld 2013

This is what we learnt from the extensive and highly impressive Swatch exhibition held at the 2013 annual BaselWorld fair in Switzerland. This was an exhibition that was not to be missed as the brand showcased almost all the different models it has produced since its launch in March 1983. Even the very first models from 1983 were showcased.

What was also surprising was that this was the first time Swatch was officially present at BaselWorld and it is a befitting welcome especially since 2013 marks the 30th anniversary of the birth of Swatch.

How many million Swatch watches have been produced since 1983? Well, by 2006, the 333 millionth Swatch had already been produced. Going by such a rate, today’s count will easily surpass more than 400 million Swatch watches produced.

One must not forget that it is also because of the success of Swatch and the contributions from the late Nicolas Hayek Senior (1928 to 2010) that we are able to have and continue to enjoy brands such as Breguet, Blancpain, Glashütte Original, Jaquet Droz, Omega, Longines, Rado, Tissot and Hamilton.

This was a key point aptly brought up by Charles Blétry, regional brand manager, Swatch Group S.E.A., and discussed in a lively manner as he explained the history of Swatch through its comprehensive displays in the exhibition hall.

We fully agree and sincerely thank Swatch for showcasing such a phenomenal range of their offerings since 1983 at this fair alone. This was undoubtedly one of the best and most comprehensive exhibitions we had experienced.

Of course, what is an anniversary year without a celebratory statement piece? This is the very reason for the creation of the amazing Swatch Sistem51 which celebrates the brand’s credo: simplify and innovate.

The Swatch Sistem51, launched in 2013, is the world’s first mechanical movement fully assembled automatically. It features an automatic movement with 90 hours of power reserve and is Swiss-made. Photo: © TANG Portfolio, at BaselWorld 2013

The Swatch Sistem51, launched in 2013, is the world’s first mechanical movement fully assembled automatically. It features an automatic movement with 90 hours of power reserve and is Swiss-made. Photo: © TANG Portfolio, at BaselWorld 2013

Made of 51 parts, the same number of components used by Swatch for its quartz watches in 1983, the brand lays its claim with the Sistem51 being the world’s only mechanical watch where its assembly is 100% automated.

What’s more, the automatic movement of the Sistem51 has 90 hours of power reserve while not forgetting that it is 100% Swiss-made.

This is a must-have for die-hard Swatch fans. It is also worth serious consideration for those wishing to have a historically-significant mechanical watch from Swatch.

Another Swatch article on timewerke.com that may be of interest: Swatch Sistem51: The story of reality

Romain Jerome: Crossed

Romain Jerome’s Día de los Muertos on a black PVD-coated steel case. Five versions are available. Photo: © Romain Jerome

Romain Jerome’s Día de los Muertos on a black PVD-coated steel case. Five versions are available. Photo: © Romain Jerome

The skull symbol should not be only associated with the dark side such as evil and death. Since ancient times, the skull symbol has served as a reminder of our mortality.

The first thing that comes to mind for those who view the skull as a celebration of life as opposed to death will be the Latin phrase memento mori or “remember you must die” when translated to English.

In Mexico, North America and Canada, Latin Americans celebrate a holiday every November known as the “Day of the Dead” or El Día de los Muertos. It is also known as “All Souls’ Day”, a day to honour family members and friends who have passed on.

The skull is a common symbol used during the celebrations and even food offering of sugar skulls are made for both the living and the dead.

These days, the skull symbol is also used by apparel and accessory brands as a fashion statement.

However, for watch brand Romain Jerome, it has instead created five versions of a black PVD-coated (particle vapour deposition) steel watch that specially celebrates El Día de los Muertos or the Mexican Day of the Dead.

Romain Jerome’s colourful versions of its Día de los Muertos watches lean toward the artistic side and therein lies the interest and beauty of such timepieces, in addition to the cultural link of these skull symbols.

While the skull is prominent, those who enjoy skull and crossbones symbols should not be crossed (pun most definitely intended) for Romain Jerome has not forgotten the crossbones. Design-wise, the cross that is seen behind the skull represents the crossbones.

The skull symbol is also a symbol used by the military. The late Chris Kyle, a former sniper from the elite US Navy SEAL unit, mentions in the book “American Sniper” that his platoon had adopted the skull symbol because they named themselves the “Punishers”.

This name was inspired by the Marvel comics character the Punisher who first appeared in a 1974 Spiderman comic feature. The Punisher sought vigilante justice on criminals.

Speaking of the punisher, we had only yesterday witnessed misguided justice played out like a comic strip.

At a private residential estate, we witnessed how a slightly pudgy, middle-aged and balding Caucasian man allowed his toy breed dog to freely urinate and defecate on the concrete pavements and asphalt road without realising the civilised (and perhaps legal) need to clean up, notably the solid excrement.

However, he appeared terribly crossed with cars which had stopped at a side of a road for less than five minutes to pick up their young children who had just finished lessons at a private school located within this same residential estate.

It was comical because it was hilarious watching the agitated pudgy man holding onto his dog leash while fumbling with what seemed like an iPad to capture either still images or videos of the cars which had stopped temporarily.

Perhaps he wanted to be a “punisher” by gathering “documentary proof” to lodge complaints against the parents’ driving misdeeds. What was bewildering was his thinking that stopping one’s car at the roadside was wrong yet it was perfectly above board to have his pet litter the estate with faecal matter.

So what was truly vulgar? Stopping one’s car to pick up a child or blatantly leaving a pet’s solid excrement on asphalt?

Well, the answer is obvious, especially when a family member of any of the more than 600 household units in this particular estate accidentally steps on the poop and instinctively screams its vulgar term out loud.