Lin Chi-Ling 林志玲 at the 浪琴 Longines Singapore Boutique

Source: TimeWerke Videos on YouTube

The ever youthful Taiwanese model, actress and singer Lin Chi-Ling 林志玲 (born 29 November 1974) was in Singapore to officiate at the opening of the Longines Singapore Boutique on 12 December 2018. Chi-Ling has been an ambassador for Longines since 2005. She is a Longines Ambassador of Elegance.

The Longines Singapore Boutique is located in the Wisma Atria shopping mall that is along Orchard Road. The boutique covers more than 1,500 square feet or 139 square metres of floor space and is the larger of the two Longines boutiques in Singapore.

Chi-Ling was also in Singapore in 2010 to officiate at the opening of the Longines Boutique in Marina Bay Sands. At the time of writing, the Longines Boutique that was opened in 2010 at The Shoppes at Marina Bay Sands is still currently at B1 but it will be relocated to newer premises (at #B2M-19).



Even then, the Longines Singapore Boutique in Wisma Atria is still larger. The newer Longines Boutique at Marina Bay Sands, soft-launching in February 2019, covers 1,184 square feet or 110 square metres.

Highlights of the official launch of the Longines Boutique in Wisma Atria include the “blueing” of the Longines hourglass logo and the special dessert installation created by Janice Wong.

There is even a lounge area where customers and collectors can view historical Longines timepieces. Some of these can be seen in the video, notably timepieces from the 1940s and 1960s.